Our first results clearly showed that the trick could support two opposite functions “up”, namely “camouflage” versus “seduction”. As for their psychological profiles, the results showed that women in the “camouflage” functional class are more anxious, defensive and emotionally unstable than those in the “seduction” functional class, who seem to be more sociable, assertive and extroverted.
Subsequent analyzes revealed a division of the 2 classes into subclasses of volunteers with opposite personalities and psychological profiles. This new classification allowed us to define more precisely the relationships existing within the subjective experience of the girls during the makeup process.
Finally, our study revealed that in addition to the direct application of colored products on the face, makeup has two important functional implications, relying on the precise psychological profiles of the girls.
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